Embedded Finance and Payments

 We have seen a lot of exciting developments in the consumer space introducing payments as a way to enhance revenue and customer interaction. Starting with major tech players like Apple and Google offering wallets for paying merchants, Square added debit cards to its Cash App P2P platform, Uber used the Visa  rails to provide instant payments to its drivers to Shopify adding Stripe's payment processing capability for its merchants.

These initiatives have led to revenue gains for all parties but more importantly taken away customers which would have belonged to banks. JP Morgan's CEO was moved to announce that some of these fintechs are a threat to their business. Couple with the valuations these tech companies are getting in the tens of billion in many cases , you can understand the impact embedded finance is having on the traditional banking industry.

How are these results possible? Its possible by embedding the payment APIs into the company's business process such that the consumer can take advantage of the rich UXs the fintech offers and it gives benefits in terms of data about the customer behavior. 

With ISO20022 payment message standard gain traction, the benefit of embedding payment flows and interactions with the data generated will be an opportunity for serving the B2B sector as well with products such as virtual card for vendor payments.