
Why are banks interested in customer data? The answer is one word--Steve Jobs.On 29 June 2007 the iPhone was launched. Fast forward 15 years and the reverberations of iPhone are still being felt. The pandemic has only accelerated these changes.Steve said: "A lot of times people don't know what they want until you show it to them"What did Steve do that was so revolutionary?He showed that a customer centric unified value proposition...